After Diamonds LLC Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from afterdiamonds.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using technologies such as:

Cookies – data files placed on your device, often including a unique identifier. For more details on cookies and how to disable them, visit allaboutcookies.org.
Log files – track actions on the Site, including your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
Web beacons, tags, and pixels – electronic files used to record information about how you browse the Site.
Advertising pixels – provided by Google and Meta (Facebook/Instagram) to help us track website visitors and serve relevant ads.

When you make or attempt to make a purchase through the Site, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card details and other accepted methods such as PayPal), email address, and phone number. We call this “Order Information.”

Together, Device Information and Order Information are referred to as “Personal Information.”

How We Use Your Personal Information

We use Order Information to:

Process and fulfill orders, including payments, shipping, and confirmations.
Communicate with you about your purchase.
Screen orders for fraud or risk prevention.
Provide product updates, promotional offers, or advertising, in line with your preferences.

We use Device Information to:

Improve and optimize our Site experience.
Generate analytics on customer browsing and shopping behavior.
Detect potential risk and fraud (e.g., IP address monitoring).
Support advertising and retargeting campaigns through Google Ads and Meta Ads.

Sharing Your Personal Information

We share your Personal Information with trusted partners to help us operate the Site and provide services to you:

Shopify powers our online store. Learn more about their privacy practices here: Shopify Privacy Policy.
Google Analytics helps us understand visitor behavior. Learn more here: Google Privacy and opt-out here: Google Analytics Opt-out.
Advertising partners (Google Ads, Meta Ads) use tracking pixels to provide personalized marketing.

We may also share information to comply with U.S. laws and regulations, respond to lawful requests (subpoena, search warrant), or protect our rights.

Behavioral Advertising

We use your Personal Information to provide relevant ads and offers. To learn more about how targeted advertising works, visit the Network Advertising Initiative.

You can opt out of targeted advertising here:

Facebook: Ad Settings
Google: Ad Settings
Bing: Ad Settings

Or through the Digital Advertising Alliance.

Do Not Track

Please note that we do not alter our Site’s data collection or use practices when we receive a Do Not Track signal from your browser.

Your Rights

If you are a U.S. customer, you have the right to:

Access the personal information we hold about you.
Request corrections or updates.
Request deletion of your information, subject to legal or transactional obligations.

To exercise these rights, contact us at help@afterdiamonds.com.

Data Retention

When you place an order, we maintain your Order Information for our records unless and until you ask us to delete it.

Changes

We may update this Privacy Policy to reflect changes to our practices or for legal, regulatory, or operational reasons.

Contact Us

For more information about our privacy practices, questions, or complaints, please contact us:

After Diamonds LLC
57 West 57th Street
New York, NY 10019
Email: help@afterdiamonds.com